DIGITAL MARKETING SERVICES
We drive growth by finding the right shoppers on the right channels
Our POV
Digital Marketing Services
We help our brand partners get in front of their target audience across all media channels to increase awareness and encourage loyal, omnichannel purchasers.
By leveraging data across all digital marketing and media channels, we recommend, optimize, and iterate digital strategies for our brands while also helping to shape the audience segments that we target. Through data-driven strategy and technology-driven machine learning, we drive growth through digital channels, and work to acquire customers with the highest potential lifetime value (LTV)
How We Do It
Paid & Organic Social
Influencer Marketing
Affiliate Marketing
SEO + Technical SEO
PPC Advertising
Programmatic Advertising
Retail Media
Paid & Organic Social
Paid Social: We help our brands expand their reach and acquire new customers by serving the right ads, to the right people, at the right time. We offer paid social media services for Facebook, Pinterest, Instagram, LinkedIn, TikTok, and Twitter.
Organic Social: We help brands leverage organic social media to build a community and grow their business. We leverage social channels to gain insights about each brand’s audience, build brand awareness, deepen customer relationships, and increase trust and transparency.
Influencer Marketing
We offer full-service influencer marketing campaign management and optimization to help brands gain access to new customers and build awareness. Our creative strategy starts and ends with data, while also leveraging unique storytelling to maximize engagement for our brands.
Affiliate Marketing
We nurture relationships with top affiliate platforms to ensure our clients’ programs are set up to scale. Our experts tailor brands’ affiliate marketing programs to align with their overarching goals, whether we are working to improve return on ad spend (ROAS), product margin, sales, or increase new customers.
SEO + Technical SEO
We help brands achieve optimal visibility on search engines via robust search engine optimization (SEO) services including keyword optimization, site-speed improvements, technical SEO updates, and link-building initiatives. Additionally, our SEO experts provide comprehensive SEO implementation for new eCommerce website builds and migrations so that brands can quickly rank on Google after launch.
PPC Advertising
We create and implement PPC strategies to help brands reach consumers at exactly the right time. Using strategies tailored to brands’ unique key performance indicators (KPIs), we level-up PPC advertising campaigns by matching intent with ad copy, relevant calls-to-action (CTAs), and seamless landing page experiences that deliver the strongest results.
Programmatic Advertising
We use programmatic advertising to deliver the right messages to brands’ target audiences in a scalable way. We use leading demand side platforms (DSPs) and data management platforms that specialize in retargeting campaigns focused on returning lost customers or capturing new ones through contextual messaging.
Retail Media
We manage, optimize, and provide strategic insights for media campaigns across major retailers (Target, Walmart, Meijer, and more). These services include retail media management, budget guidance, item selection, campaign setup, ongoing optimization, measurements, and recapping.
We can also help brands yield better returns using our proprietary offsite media technology, Hyphen, to convert online shoppers, eliminate media waste, and gain visibility into campaign performances.
